Leading Successfully Across Cultures · Cross-Cultural Communication · Global . This dimension deals with the fact that all individuals in societies are not equal Saudi Arabia scores high on this dimension (score of 95) which means that by utilising our effective and proven framework based on Geert Hofstede’s work. Transcript of Las 5 Dimensiones culturales de Geert Hofstede. 1. Distancia al Poder 2. Individualismo – Colectivismo 3. Masculinidad –. Dimensiones Culturales, Geert Hofstede. No description. by. Eliott Machat. on 19 January Comments (0). Please log in to add your comment.

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Fimensiones the other hand, many tourists are willing to deal with making their own ar rangements for the sake of benefits they see and the capabilities they have to make these arrangements.

This segment stays for dimensiojes duration abroad and is both able and willing to spend more money on overseas travel. As regards to food preference, the other three nationality groups, besides U.

A total of questionnaires were completed by the tour guides assessing the behavior of U. The authors further discuss why the four Chinese Cultural Value factors were found relevant or irrelevant in their study.

As regards the other two categories of behaviors, dimesiones Orientation Driven Travel Behavior” and “Risk Tendencies Driven Travel Behaviors,” another clear pattern was noted based on the results summarized on Table 2. Dimensiones culturales de Hofstede, conductas del turista, conductas del viajero, Dinamismo Confuciano.

These needs may be triggered by a particular occasion, event or a life cycle stage.

The findings of Kim and McKercher suggest that Korean tourists tend to deviate from their home cultural norms while cultkrales package tours in Australia. The results of each of the two surveys exhibited four cultural ddimensiones but only three of them culturalles similar: Journal of Cross-Cultural Psychology, 15 4 Further, for both stages of travel behaviors, these two dimensions acted independently as well as in conjunction with each other.


The concept of Travel Life Cycle TLC was coined by March and basically implies that, depending upon the life cycle stage, an individual will take certain types of institutionalized or group tours. Trip duration, number of destinations in the itinerary, travel party size, travel frequency: These authors suggest that the power distance dimension is related to social inequality and the amount of authority of one person over others. TLC is particularly useful for segmenting the traditional, group-oriented collectivistic societies such as Japan, China, Korea, etc.


Finding of his study supported these predictions. The first three studies differ from each other in three ways, namely, the methodology, the composition of the sample, and the basis of cultural comparison.

Does Nationality Affect Tourist Behavior? The “school excursions” shugakuryoku refers to the organized travel activity undertaken by high school juniors and seniors. The individuals in such collectivistic societies do receive the benefit of reduced risk associated with group travel; however, that is not the main or only reason why they travel in groups in the first place.

Each of the above decision areas includes a variety of sub-decisions on which differences amongst tourists from different cultures can be expected. There are various reasons for this dilemma. Cultures can, therefore, be described as Indulgent or Restrained. Cklturales results provide some very interesting insights on tourist behavior in terms of geret expectations of desirable behavior and perceptions of actual behavior by tourists veert and by service providers.

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He started in with 40 countries and in published his landmark study of work-related values of employees in 50 countries and three world regions Hofstede Package tourism is extensively used in China, Japan, and Korea. The authors postulate that the tourist behavior in group tours is a function of national culture of the tourists and the temporary tourist culture, which the individuals may adopt when on a holiday.


The subject of travel motivations has been extensively studied in travel and tourism research. The author reviews findings relating to different aspects of group travel behavior and four of the five cultural dimensions of Hofstede: Therefore, this factor was not found relevant for behavior of tourists on group tour packages. The authors suggest that while Work Dynamism values are more unconscious and sophisticated, they are less important than social integration values and the tourist may not notice these Work Dynamism values during the tour.

The extent to which the members of a culture feel threatened by ambiguous or unknown situations and have created beliefs and institutions that try to avoid these is reflected in the score on Uncertainty Avoidance. March lists the main advantages of overseas weddings as lower cost, efficiency of arrangements, more intimate and relaxed atmosphere, the heightened romance, and the opportunity for the couple to escape from social demands particularly considering the collectivistic nature of the Japanese society.

We identify six more travel behaviors in the “Before-Travel” stage: For C3, comparing the differences within group actual versus desirable tourist behavior rated by tourists themselves22 out of 23 comparisons were statistically significant.

The third difference in the three studies related to the basis of cultural comparison. People in such societies have a strong concern with establishing the absolute Truth; they are normative in their thinking. Mexico, with a score of 30 is considered a collectivistic society.

In Individualist societies people are supposed to look after themselves and their direct family only.

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